I recognized how Cameron stood out the moment I met him. Most entrepreneurs of his caliber—at least those in the home service industry—are practically over!owing with ideas without the means or the know-how to follow through or make their ideas actionable. But Cameron is di”erent. When he and I get together, he is always in pure learning mode. He’s a sponge, absorbing everything I have to o”er—willing to hear feedback, asking the right questions, unafraid of failing and most importantly, implementing what he learns. Right away, I remember telling him, “You need to double down on your personal brand, start a podcast, and write a book.” Instead of pushing back or simply pretending to agree, he took notes. He internalized what I shared and started executing immediately. That’s rare in this business. But that’s Cameron.
What strikes me most about Cameron is his humility. He’s an ambitious guy in the same industry, both of us serving similarly as leaders in our respective areas. But rather than seeing me as competition, he approached our relationship with genuine curiosity and openness to learn. He has the wisdom to know that there is room for both of us to succeed, and that my winning or !nding success a bit before he did never meant he was losing or behind.
I gave him the blueprint for my success. I told him directly, “Duplicate everything we’ve done at A1. It took a long time to build what we have, so you can bene!t from the mistakes I made and you won’t have to make them yourself.” Once he’s equipped with the knowledge, he moves forward, full-steam ahead.
Like most entrepreneurs I know, Cameron didn’t avoid the trap of thinking he could do everything at once. When he got started, he tried to build an entire ecosystem of home services: windshield repair, carpet cleaning, you name it. He had creative business names with every fruit imaginable: pineapple, coconut, varieties of all stripes. But he thankfully realized early on that he needed to narrow his focus. “Man, I’d better really go with Green Mango,” he told me, once he was locked in and ready to apply what he’d learned. And that’s precisely when everything changed. He stopped trying to take all of his projects on at once and started to ruthlessly prioritize. What Cameron did with Green Mango is remarkable. He built his pest control business using strategies I’ve never thought of using before.
While I focused on helping him with digital marketing and the company’s Google presence, he was crushing it with radio spots and a#liate marketing. He had an innate ability to use in$uencer marketing before most of us realized what that meant for a business’s online presence. He designed cool shirts that I still wear because they’re that good. Green Mango became so much more than a creative business name—it became a formidable brand. I almost bought part of Green Mango at one point. Cameron and I spent a lot of time working through the details, but ultimately, it wasn’t the right !t for either of us. Business deals are hard, and you need something like a prenuptial agreement for when things don’t work out—because most of the time, they don’t.
After our deal fell through, Cameron asked me something that really stuck with me: “Would you still be my friend?” That moment told me everything I needed to know about Cameron’s character and the type of people he’d been dealing with. He explained that everyone else who had wanted to be involved, when their deals didn’t work out, just stopped talking to him. They also didn’t help him anymore. I looked at him and said, “I don’t care about the deal not
working out. There might be a good opportunity for us to work together in the future, but if not, I’m totally fine being bros.”
When Cameron sold Green Mango for tens of millions of dollars, he joined a club that not many people can access, let alone understand. Exits can be tricky for people to make the transition, but I knew he’d be !ne; he’s a builder like I am. We can’t just sit there and bask in success. We want to build, always. That’s exactly what Cameron is doing now. He’s investing in different things, coaching his kids, working on Coconut (his carpet cleaning company), anf figuring out his next major move. The pest control industry gave Cameron his !rst major win, but it won’t be his last. He has that rare combination of vision, execution, humility, and character that creates lasting success. He’s learned how to prioritize, how to delegate effectively, and how to maintain relationships even when business deals don’t work out. In these pages, you’re going to learn from someone who’s been in the trenches, made the mistakes, learned the lessons, and come out stronger. Cameron’s not just sharing a theory— he’s sharing battle-tested strategies as someone who’s built something real and signi!cant.
Pay attention. Implement what resonates. And remember: perfection is the enemy of doing good—of doing work worth doing.